Street promotional event _ BIG OPENING

Here is an idea for promoting the new opening system in the streets. Its an intalation of the big cereal bowl full of the real cereal boxes that come from the oversized box.

Supermarket Promotional Stand _ BIG OPENING

Here is a model of the stand that we have created for the promotion of the new opening system of the ceral box.

Our promotion and events will take place in supermarkets and it consist in an over dimentioned cereal box haging from above, from which real boxes, instead of the flakes, fall down into a cereal bowl. These boxes are offered at discounted price during the "BIG OPENING" days.

PROMOTION

BIG OPENING Campaign


Internet Banners

Interventions in cultural and sport events

Games and diferent shapes usign the new box shape

DISTRIBUTION _ Supermarket Stand

ACTUAL SUPERMARKET STANDS

BIG OPENING CAMPAIGN STAND

The new stand is shaped as the new box and a bowl of cereal, pouring boxes on it. Is located by the refrigerators area of the supermarket.

Kellogg's mind map

Old TV advertisement for Kellog´s _ The Monkees

Old TV advertising for Kellogg´s _ "It's Gonna Be A Great Day" (1980)